Universal Sign in

UX, Desktop

Summary

Users faced inconsistent sign-in experiences across our applications—each product had evolved its own authentication patterns, creating confusion and friction. I led efforts to consolidate these into a standardized sign-in flow, then designed consistent multifactor authentication patterns in phase two.

This phased approach is part of a multi-year initiative to deliver a seamless, universal authentication experience across our entire product ecosystem.

Universal sign in page

Phase 1: Challenges

  • Fragmented user experience: Each product had evolved its own sign-in pattern, creating inconsistency across the application suite
  • Aggressive timeline: Delivered a working solution in just 4 days to meet product requirements
  • Various nuance: Each product had specific requirements so the universal design needed to allow for flexibility
Different sign in page designs

Discovery

Audited sign-in requirements across all products to ensure the new design supported each product's specifications.

Sign in discovery

Design Exploration

The tight timeline required fast iteration—I quickly explored several design approaches to find the optimal solution.

Sign in explorations

Future-ready variations of the universal sign-in pattern.

Phase 1: Sign in Pattern

With the universal sign-in pattern established in phase 1, phase 2 focused on creating a consistent multifactor authentication experience.

Export to CSV or Excel

Phase 2: Multifactor Authentication

Collaborated with product teams to map the multifactor authentication flow and requirements.

Multifactor Flow Diagram

Wireframes

Explored multiple design options for the multifactor authentication flow.

Multifactor Flow Wireframes

Final Design

Key screens from the final authentication flow.

Registration page

When the product requires multifactor authentication, users are prompted to complete registration during sign-in.

Delivery method pages

Users select how to receive their verification code or cancel the sign-in process.

Verification screen

Code verification screens including resend and delivery method change options.

The Results

The universal sign-in and multifactor authentication patterns successfully unified fragmented authentication experiences across the product suite.

Phase 1 delivered a flexible sign-in solution in just 4 days that accommodated each product's unique requirements while establishing visual and interaction consistency.

Phase 2's standardized MFA flow provided users with a predictable, secure authentication experience regardless of which product they accessed.

This foundational work reduced user confusion, streamlined future authentication development, and advanced the multi-year initiative toward a seamless, universal identity experience across the entire platform.

"I must say—the designs were excellent. All the screens look great and align well with the requirements. I'm feeling good and excited about the progress."

— Prakash Naik, Staff Solutions Architect

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Project Details

  • February 2020

  • by Joel Gabiola

  • UX/UI, Interface